Corporate Culture and Globalization (PDF)

Name: Corporate Culture and Globalization
Brand: Taylor & Francis
SKU: 146829925
Price: 52.99 EUR
Availability: OnlineOnly

Ideology and Identity in a Global Fashion Retailer (Sprache: Englisch)

Autor: Yi Zhu

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Corporate Culture and Globalization, Yi Zhu

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This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies. It examines the formation, dissemination, and...

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Autoren-Porträt von Yi Zhu

Yi Zhu is a cultural anthropologist based at Lancaster University, UK, specializing in the institutionalization and internalization of culture in the organization, particularly about cultural change and identity negotiation. Her current projects focus on the role of politics in culture change, emotion, and identity work in organization.