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Corporate Social Responsibility and Marketing Ethics (PDF)

The Effects of Value-Based Marketing on Consumer Behaviour (Sprache: Englisch)
 
 
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This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.

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Bestellnummer: 146667704

eBook (pdf) 53.49
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