Creating Brand Energy (ePub)
(Sprache: Englisch)
Discover a refreshing and meaningful way of doing business: One that starts with you, and explores who you are, what you stand for and why you are here. Cath Sutherland, invites you on a fun and affirming journey through her innovative Brand Creation...
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Discover a refreshing and meaningful way of doing business: One that starts with you, and explores who you are, what you stand for and why you are here. Cath Sutherland, invites you on a fun and affirming journey through her innovative Brand Creation Process, to discover your powerful and unique Brand Energy.This is your ultimate personalised blueprint for; who you are as a business, 'how' to do business and 'how' to operate as a Conscious Business.Connect with and activate your Global Vision, Purpose, Values, Personality and Product to create unique emotional value that will attract 'like energy' and nurture life partnerships with your team, customers and stakeholders. This practical and creative guide is as powerful for the entrepreneur as it is for the corporate professional. Featuring inspiring case studies, it is a genuine 'how to' book demonstrating that businesses who are true to who they are (whether that is one of you or a collective) can naturally build powerful brands and long term, sustainable business success. Get ready to be energised!'It's one of the most remarkable, riveting, and I hope game-changing (for me/so many ideas!) book I have read in a decade. Simply amazing!' Michael Lee -Managing Director, International Advertising Association'Creating Brand Energy is a book for our times and for the future of business. It is Exciting, Neotenous (maintaining childlike wonder yet being an expression of wisdom), Empathetic, Really Gutsy and will be of great benefit to You, Your business and Your relationships. In short, it is positive ENERGY. Read it and grow.' Glenn Capelli CSP Churchill Fellow and author of Thinking Caps'It's a great training tool to show our staff the natural evolution of our brand, what it means to be a part of our energy, what they can do to activate it and importantly provide consistency for our business.' Richard Poulson, Owner, Morrison.'Creating Brand Energy is not just evolutionary it is revolutionary.' Jeff Allis, CEO, Boost Juice.
Autoren-Porträt von Cath Sutherland
Cath Sutherland is a dynamic Australian businesswoman who began her career as a creative director for radio stations throughout Australia and later worked in events, public relations and national marketing management. In 2000, she established her innovative business consultancy, now called Conscious Business. Whilst facilitating business and marketing strategies during the week, and studying energy medicine on the weekend, Cath made the leap to combine the two disciplines (business dynamics with energy principles) and Creating Brand Energy was born - to great success. Cath's revolutionary process shows businesses how they can become more conscious and through doing so, can significantly benefit their business and communities. Her concept has been so successful; Cath is currently translating her process into an online learning course.Cath is an avid traveller and adventure and truth seeker. This has seen her cage diving with white pointers, meditating with monks in the Himalayas, doing community work in Kenya's national parks and recently walking the energy ley line (of course) of the Camino de Santiago across Northern Spain.Cath lives in Perth, Western Australia, with her husband and Rhodesian Ridgeback. She loves cooking up a storm for friends, spending time at the beach and can't live without her yoga. For more information on Cath's innovative perspective on business, please visit her website at consciousbusiness.net.au.
Bibliographische Angaben
- Autor: Cath Sutherland
- 2017, 256 Seiten, Englisch
- Verlag: Cath Sutherland
- ISBN-10: 0646529730
- ISBN-13: 9780646529738
- Erscheinungsdatum: 07.09.2017
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 26 MB
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Sprache:
Englisch
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