Creative B2B Branding (No, Really) (PDF)
Building a Creative Brand in a Business World
(Sprache: Englisch)
B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of...
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B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.What readers will gain from Creative B2B Branding (No, Really):A deep focus and understanding of B2B branding from the coalfaceThe immediate ability to apply B2B brand theory directly to businessVisible improvement to brand value – simply, easily, instantlyThe ability to shape the case for creative change and improved budget supportA view of Social Media, Digital Strategy and Online Tools applied to B2B brandsInspiration, motivation and comfort derived from the experience of othersCreative B2B Branding (No, Really) has been written by a B2B marketingprofessional for business and marketing professionals – those working in business andthose studying business. The insights are applicable to the broadest business audiencein and outside of the Marketing Department.
Bibliographische Angaben
- Autor: Scot McKee
- 2010, Englisch
- ISBN-10: 1906884897
- ISBN-13: 9781906884895
- Erscheinungsdatum: 29.03.2010
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Größe: 1.67 MB
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Sprache:
Englisch
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