Cross Marketing (ePub)

Marlin boasts a distinguished career in the insurance industry with myriad accomplishments. He formed The Bollinger Group after spending over 25 years as a producer, manager, consultant, and corporate officer in the insurance business. His most recent industry position, Senior Life Sales Vice President for a major insurance company, provided Marlin with a unique understanding of the brokerage community.


Marlin is credited with the development of numerous programs to enhance the marketing opportunities for his firm’s agency force as well as field marketers. He has also contributed to the success of several programs in a consulting capacity. Among his many marketing accomplishments, Marlin assisted in the development of Center Source, a program specifically for property casualty agencies looking to expand their services, increase their revenues and better serve their clients. While the Center Source program assists selected high potential property casualty agencies in establishing their own financial services facility through the use of a focused package of home office resources and discipline supported by qualified field management, his proven Alliance Program expands upon the principles of Center Source and provides cross selling marketing systems for property casualty agencies, consisting of a series of modules for agencies at every level of sophistication.

Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.