Crowdfunding / Bloomberg Professional (ePub)

A groundbreaking book on the growing trend of crowdfunding

Crowdfunding has gained considerable traction over the last few
years. By combining the Internet/social media with equity-based
financing, it is poised to usher in a new asset class that will
change how early stage and small business financing transactions
are consummated. Author Steven Dresner, Founder and CEO
of Dealflow.com, understands the nuances of how crowdfunding
can help companies gain much needed access to capital, and now he
shares those insights with you.

Engaging and informative, this book will serve the needs of a
global audience comprising entrepreneurs, financiers, and other
professionals. It skillfully addresses the market dynamics that are
catapulting crowdfunding into the mainstream and explores essential
issues ranging from planning an online campaign, post-transaction
management, and business planning to securities law and tax
issues.

* Puts the business of crowdfunding in perspective with a look at
the current marketplace, overview of important data, and legitimate
concerns

* Examines effective techniques for communicating with the
crowd

* Details equity-based financing and other sources such as debt
instruments

* Contains contributions from a wide array of individuals
involved in the worlds of finance, law and accounting, social
media, marketing, as well as DealFlow Media's own staff

Crowdfunding affords-start ups and other smaller businesses
better access to capital via the Internet/social media. It also
allows an investor of any size to back a business of their
choosing. This new book will show you what this process entails and
how it can benefit everyone involved.