Crowdsourcing (PDF)

Crowdsourcing is a relatively recent phenomenon that only
appeared in 2006, but it continues to grow and diversify
(crowdfunding, crowdcontrol, etc.). This book aims to review this
concept and show how it leads to the creation of value and new
business opportunities.

Chapter 1 is based on four examples: the online-banking sector, an
informative television channel, the postal sector and the higher
education sector. It shows that in the current context, for a
company facing challenges, the crowd remains an untapped resource.
The next chapter presents crowdsourcing as a new form of
externalization and offers definitions of crowdsourcing. In Chapter
3, the authors attempt to explain how a company can create value by
means of a crowdsourcing operation. To do this, authors use a model
linking types of value, types of crowd, and the means by which
these crowds are accessed.

Chapter 4 examines in detail various forms that crowdsourcing may
take, by presenting and discussing ten types of crowdsourcing
operation. In Chapter 5, the authors imagine and explore the ways
in which the dark side of crowdsourcing might be manifested and
Chapter 6 offers some insight into the future of crowdsourcing.

Contents

1. A Turbulent and Paradoxical Environment.

2. Crowdsourcing: A New Form of Externalization.

3. Crowdsourcing and Value Creation.

4. Forms of Crowdsourcing.

5. The Dangers of Crowdsourcing.

6. The Future of Crowdsourcing.

About the Authors

Jean-Fabrice Lebraty is Professor of management sciences at IAE
(Business School) at Jean Moulin - Lyon 3 University in
France and a member of the research laboratory Magellan EA3713. He
specializes in the management of information and communication
systems and his research notably concerns decision-making and the
links between crowd and information technology.

Katia Lobre-Lebraty is Associate Professor of management sciences
at IAE (Business School) at Jean Moulin - Lyon 3 University
in France and a member of the research laboratory Magellan EA3713.
She specializes in management control and strategic management and
her research concerns both the modes of governance of organizations
and Open Data