Customer Analytics For Dummies (PDF)

The easy way to grasp customer analytics

Ensuring your customers are having positive experiences with
your company at all levels, including initial brand awareness and
loyalty, is crucial to the success of your business. Customer
Analytics For Dummies shows you how to measure each stage of
the customer journey and use the right analytics to understand
customer behavior and make key business decisions.

Customer Analytics For Dummies gets you up to speed on
what you should be testing. You'll also find current information on
how to leverage A/B testing, social media's role in the
post-purchasing analytics, usability metrics, prediction and
statistics, and much more to effectively manage the customer
experience. Written by a highly visible expert in the area of
customer analytics, this guide will have you up and running on
putting customer analytics into practice at your own business in no
time.

* Shows you what to measure, how to measure, and ways to
interpret the data

* Provides real-world customer analytics examples from companies
such as Wikipedia, PayPal, and Walmart

* Explains how to use customer analytics to make smarter business
decisions that generate more loyal customers

* Offers easy-to-digest information on understanding each stage
of the customer journey

Whether you're part of a Customer Engagement team or a product,
marketing, or design professional looking to get a leg up,
Customer Analytics For Dummies has you covered.