Customer Centricity in New Product Development / essentials (PDF)
Radical Customer Orientation as the Key to High-potential Innovations
(Sprache: Englisch)
The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are disrupting structures. And customers are increasingly well informed and digitally connected....
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The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are disrupting structures. And customers are increasingly well informed and digitally connected. Only offers that provide understandable and credible solutions for your own pain points can prevail.
In this book, you will learn to use essential knowledge from consumer and brand psychology to move step by step from customer-relevant problems to promising solutions. For analog and digital products, b2b customers and consumers. With proven tips, inspiring techniques, formulation examples and canvasses for your innovation workshop.
The content
- Customer Centricity - more than customer orientation
- Product development in agile times
- Understanding customers - consumer psychology for innovators
- Developing products step by step
The target groups
- Problem owners and product managers
- Market researchers
The author
Ute Rademacher has more than 20 years of experience in qualitative-psychological market research and innovation support. Through research, training and customer workshops in the field of consumer goods and b2b, the professor of consumer psychology has provided research and consulting support for the development of innovations in areas ranging from apps to zink supplements.
The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
Autoren-Porträt von Ute Rademacher
Ute Rademacher has more than 20 years of experience in qualitative psychological market research and innovation support. Through research, training and customer workshops in the field of consumer goods and b2b, the professor of consumer psychology has provided research and consulting support for the development of innovations in areas ranging from apps to dental hygiene.
Bibliographische Angaben
- Autor: Ute Rademacher
- 2023, 1st ed. 2023, 42 Seiten, Englisch
- Verlag: Springer Berlin Heidelberg
- ISBN-10: 3662676974
- ISBN-13: 9783662676974
- Erscheinungsdatum: 30.10.2023
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 1.23 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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