Customer Culture Imperative: A Leader's Guide to Driving Superior Performance (ePub)
(Sprache: Englisch)
What do Toyota, Apple, and Zappos have in common? CUSTOMER-CENTRIC CULTURE And now, with this research-based method, you can replicate their success with your business Based on more than 60 studies and the authors three-year proprietary research project...
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What do Toyota, Apple, and Zappos have in common? CUSTOMER-CENTRIC CULTURE And now, with this research-based method, you can replicate their success with your business Based on more than 60 studies and the authors three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "e;customer-centric culture"e; do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization. Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc. Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.
Bibliographische Angaben
- Autoren: Christopher Brown , Linden Brown
- 2013, 208 Seiten, Englisch
- ISBN-10: 0071819827
- ISBN-13: 9780071819824
- Erscheinungsdatum: 06.12.2013
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- Dateiformat: ePub
- Mit Kopierschutz
Sprache:
Englisch
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