Customer Engagement (PDF)
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Customer Engagement draws on the extensive knowledge of the authors who are pioneers in the field. The editors of this book have identified the weakness in the current knowledge and aim to address this gap by touching on a number of significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a deeper narrative around the notion of social media and customer engagement as well as the non-monetary notion of social media within new media-based social networks.
Linda D. Hollebeek is a Senior Lecturer at the Graduate School of Management, University of Auckland, New Zealand. She is also Associate Professor (Adjunct) at the NHH Norwegian School of Economics, Bergen, Norway.
Jodie Conduit is a Senior Lecturer at the Adelaide Business School, University of Adelaide, Australia.
- 2015, 314 Seiten, Englisch
- Herausgegeben: Roderick J. Brodie, Linda D. Hollebeek, Jodie Conduit
- Verlag: Taylor & Francis
- ISBN-10: 131753316X
- ISBN-13: 9781317533160
- Erscheinungsdatum: 14.12.2015
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Größe: 1.54 MB
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