Decision Making in Marketing and Finance (PDF)
An Interdisciplinary Approach to Solving Complex Organizational Problems
(Sprache: Englisch)
As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior...
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As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue.
In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis.
In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis.
Autoren-Porträt von P. Koku
Paul Sergius Koku is Professor at Florida Atlatic University, USA.
Bibliographische Angaben
- Autor: P. Koku
- 2014, 2014, 194 Seiten, Englisch
- Verlag: Palgrave Macmillan
- ISBN-10: 1137444770
- ISBN-13: 9781137444776
- Erscheinungsdatum: 19.08.2014
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 2.79 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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