Decoding Branding (PDF)

Name: Decoding Branding
Brand: Taylor & Francis
SKU: 138019294
Price: 48.99 EUR
Availability: OnlineOnly

A Complete Guide to Building and Revamping Brands in the Age of Disruption (Sprache: Englisch)

Autor: Royce Yuen

Schreiben Sie einen Kommentar zu "Decoding Branding".

Merken

Decoding Branding explains the evolution of branding and how the disrupting factors like the digital revolution, technological advancement, changing consumer behavior, and the pandemic have reshaped the marketing landscape.

Autorenporträt Video

sofort als Download lieferbar

Bestellnummer: 138019294

eBook (pdf) 48.99 €

Download bestellen

Verschenken

24 DeutschlandCard Punkte sammeln

Lastschrift, Kreditkarte, Paypal, Rechnung
Kostenloser tolino webreader

Produktdetails

Produktbeschreibung
Autorenporträt
eBook Hilfe
Biblio. Angaben / Produktdetails

Produktinformationen zu „Decoding Branding (PDF)“

Autoren-Porträt von Royce Yuen

Royce Yuen is a marketing veteran and has more than thirty years of brand-building experience. He was formerly the Chairman of Ogilvy Southern China/Hong Kong and the HK4As. Royce is a Professor of Practice and has been lecturing on branding and communications for MBA programs across China and Hong Kong for more than two decades. Royce was awarded an Honorary University Fellowship by the Hong Kong Polytechnic University, named Scholar Marketer by the Hong Kong Institute of Marketing, and appointed Justice of the Peace by the Government of the HKSAR. He serves on several advisory committees for the HKSAR and is an advisor to the Our Hong Kong Foundation.