Defending Your Brand (ePub)
How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
(Sprache: Englisch)
Competitors takeany and every opportunitythey can to deride the dominate their opponents in the marketplace. While all companies strive to create innovative and aggresive campaigns to make gains int he market, the smart companies-the ones thatthrive- make...
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Competitors takeany and every opportunitythey can to deride the dominate their opponents in the marketplace. While all companies strive to create innovative and aggresive campaigns to make gains int he market, the smart companies-the ones thatthrive- make sure to create a defense strategy that is just as strong, if not stronger to maintain the ground when push comes to shove. Indeed, a good defense is far more important that a good offense. If you fail trying to grow, you will miss your objectives. If you fail defending your business, you can lose everything. Here Calkins shows business how to create and maintain a defensive strategy using real life examples from major global companies including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more. Every business leader needs to understand how to play defense and this book will teach leaders how to make sure their valuable brand is protected.
Bibliographische Angaben
- Autor: Tim Calkins
- 2012, Englisch
- ISBN-10: 1137511877
- ISBN-13: 9781137511874
- Erscheinungsdatum: 16.10.2012
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 1.11 MB
- Mit Kopierschutz
Sprache:
Englisch
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