Delivering the Promise of Your Brand (ePub)
Build a brand that everyone in the organization owns, lives,...
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
This Element is an ecerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.
Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction.
A brand is a promise you make to your consumers. That promise has two parts: what you say you are promising, and what you actually deliver. Don't assume the brand is owned by marketing. Marketing is the quarterback, calling plays for the brand, but every person and department is crucial to its success.
- Autoren: Till Brian D. , Donna Heckler
- 2009, 1. Auflage, Englisch
- Verlag: Pearson ITP
- ISBN-10: 0132143321
- ISBN-13: 9780132143325
- Erscheinungsdatum: 16.10.2009
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Mit Kopierschutz
- Vorlesefunktion
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Delivering the Promise of Your Brand".
Kommentar verfassen