Design Thinking for Strategic Innovation (ePub)
What They Can't Teach You at Business or Design School
(Sprache: Englisch)
A comprehensive playbook for applied design thinking in
business and management, complete with concepts and
toolkits
As many companies have lost confidence in the traditional ways
of running a business, design thinking has entered the mix.
Design...
business and management, complete with concepts and
toolkits
As many companies have lost confidence in the traditional ways
of running a business, design thinking has entered the mix.
Design...
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A comprehensive playbook for applied design thinking in
business and management, complete with concepts and
toolkits
As many companies have lost confidence in the traditional ways
of running a business, design thinking has entered the mix.
Design Thinking for Strategic Innovation presents a
framework for design thinking that is relevant to business
management, marketing, and design strategies and also provides a
toolkit to apply concepts for immediate use in everyday work. It
explains how design thinking can bring about creative solutions to
solve complex business problems. Organized into five sections, this
book provides an introduction to the values and applications of
design thinking, explains design thinking approaches for eight key
challenges that most businesses face, and offers an application
framework for these business challenges through exercises,
activities, and resources.
* An essential guide for any business seeking to use design
thinking as a problem-solving tool as well as a business method to
transform companies and cultures
* The framework is based on work developed by the author for an
executive program in Design Thinking taught in Harvard Graduate
School of Design
* Author Idris Mootee is a management guru and a leading expert
on applied design thinking
Revolutionize your approach to solving your business's greatest
challenges through the power of Design Thinking for Strategic
Innovation.
business and management, complete with concepts and
toolkits
As many companies have lost confidence in the traditional ways
of running a business, design thinking has entered the mix.
Design Thinking for Strategic Innovation presents a
framework for design thinking that is relevant to business
management, marketing, and design strategies and also provides a
toolkit to apply concepts for immediate use in everyday work. It
explains how design thinking can bring about creative solutions to
solve complex business problems. Organized into five sections, this
book provides an introduction to the values and applications of
design thinking, explains design thinking approaches for eight key
challenges that most businesses face, and offers an application
framework for these business challenges through exercises,
activities, and resources.
* An essential guide for any business seeking to use design
thinking as a problem-solving tool as well as a business method to
transform companies and cultures
* The framework is based on work developed by the author for an
executive program in Design Thinking taught in Harvard Graduate
School of Design
* Author Idris Mootee is a management guru and a leading expert
on applied design thinking
Revolutionize your approach to solving your business's greatest
challenges through the power of Design Thinking for Strategic
Innovation.
Autoren-Porträt von Idris Mootee
IDRIS MOOTEE is the CEO of Idea Couture, a globalinnovation rm with ofces in San Francisco, Shanghai, Toronto,
London, Dubai, and Mexico City. He has worked with clients such as
Amex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft, Nike, Samsung,
and Pepsi. A leading expert on applied design thinking, Idris
speaks on strategic innovation, developing strategic foresight, and
business model design through the application of design thinking.
He is also the author of 60-Minute Brand Strategist, also
published by Wiley.
Bibliographische Angaben
- Autor: Idris Mootee
- 2013, 1. Auflage, 224 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118748689
- ISBN-13: 9781118748688
- Erscheinungsdatum: 21.08.2013
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 20 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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