Designing and Managing a Research Project (ePub)

Name: Designing and Managing a Research Project
Brand: Sage Publications
SKU: 107601913
Price: 59.99 EUR
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A Business Student's Guide (Sprache: Englisch)

Autoren: David S. Waller , Michael J. Polonsky

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Designing and Managing a Research Project, David S. Waller, Michael J. Polonsky

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Designing and Managing a Research Project: A Business Student’s Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective.

The new
Fourth
Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on “High Performance Shoes” with supporting materials and data.

Autoren-Porträt von David S. Waller, Michael J. Polonsky

Michael Jay Polonsky (Ph.D) is an Alfred Deakin Professor and Chair in Marketing within the School of Management and Marketing at Deakin University, Melbourne, Australia. Prior to taking up this position, he was the Melbourne Airport Chair in Marketing within the School of Tourism, Hospitality and Marketing at Victoria University, and he has also taught at the University of Newcastle (Australia), Charles Sturt University (Australia), Massey University (New Zealand), the University of the Witwatersrand (South Africa), and Temple University (United States). He has a Ph.D from the Australian Catholic University, two master’s degrees— from Rutgers University and Temple University—as well as a BS from Towson State University. Michael’s areas of research include environmental marketing/management, stakeholder theory, ethical and social issues in marketing, cross-cultural studies, and marketing education. He has published extensively across these areas authoring or co-authoring over 140 journal articles and presented more than 140 presentations at national and international conferences.

David S. Waller (Ph.D) is a senior lecturer in marketing at the University of Technology Sydney, Australia. David was born and raised in Sydney and, after working in the banking and film industries, taught at a number of universities in Australia, including the University of Newcastle, the University of New South Wales, and Charles Sturt University, Riverina. David has a Bachelor of Arts from the University of Sydney, a Master of Commerce from the University of New South Wales, and a Ph.D from the University of Newcastle. His research interests include advertising agencies, agency– client relationships, controversial advertising, international advertising, and marketing education. David has published a wide range of journal articles, primarily relating to advertising and marketing communication, and is a regular presenter at academic

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conferences. He has also authored/co-authored a number of university-level textbooks and workbooks which are used in several countries.

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Bibliographische Angaben

Autoren: David S. Waller , Michael J. Polonsky
2018, 360 Seiten, Englisch
Verlag: Sage Publications
ISBN-10: 1544316445
ISBN-13: 9781544316444
Erscheinungsdatum: 03.10.2018

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Größe: 11 MB
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