Differentiation Strategy (ePub)

Name: Differentiation Strategy
Brand: Taylor & Francis
SKU: 142898444
Price: 35.49 EUR
Availability: OnlineOnly

Winning Customers by Being Different (Sprache: Englisch)

Autor: Kevin Holt

Schreiben Sie einen Kommentar zu "Differentiation Strategy".

Merken

This comprehensive and richly illustrated book, filled with frameworks, tools, and templates, explains how to create a differentiation strategy-a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors.

Autorenporträt Video

sofort als Download lieferbar

Bestellnummer: 142898444

eBook (ePub) 35.49 €

Download bestellen

Verschenken

17 DeutschlandCard Punkte sammeln

Lastschrift, Kreditkarte, Paypal, Rechnung
Kostenloser tolino webreader

Produktdetails

Produktbeschreibung
Autorenporträt
eBook Hilfe
Biblio. Angaben / Produktdetails

Produktinformationen zu „Differentiation Strategy (ePub)“

Autoren-Porträt von Kevin Holt

Kevin Holt uses a combination of facilitated workshops and customer research to help organizations devise differentiation strategies that work. His hands-on experience makes him uniquely qualified to write this book. He has worked as a development officer and consultant in the hotel industry, where he sat on the executive committee of a national hotel chain, owned a small business, and, since 2001, conducted consulting and workshop engagements in the USA and in London, Geneva, Singapore, and Delhi. Kevin received a BS degree from the University of Wisconsin-Madison and an MBA from Arizona State University. He has developed an e-learning course that complements this book. For more information, go to www.differentiationstrategy.com.