Digital Analytics for Marketing (PDF)
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
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This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
Dr. Gohar F. Khan is a computational social scientist with expertise in digital business, data analytics, and network science. He specializes in both quantitative and qualitative research methods. His work has been published in several refereed journals, conference proceedings, and books.
Marshall Sponder holds a dual appointment as a faculty lecturer at Zicklin School of Business, Baruch College, USA, where he teaches digital analytics, text analytics, and Internet marketing to graduate and undergraduate students and an associate professor of professional practice at Rutgers Business School, USA.
- Autoren: A. Karim Feroz , Gohar F. Khan , Marshall Sponder
- 2024, 2. Auflage, 320 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1003821758
- ISBN-13: 9781003821755
- Erscheinungsdatum: 25.01.2024
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 26 MB
- Ohne Kopierschutz
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