Digital Business Management Report on southwest.com (PDF)

Name: Digital Business Management Report on southwest.com
Brand: GRIN Verlag
SKU: 61206553
Price: 3.99 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autor: Junaid Javaid

Schreiben Sie einen Kommentar zu "Digital Business Management Report on southwest.com".

Digital Business Management Report on southwest.com, Junaid Javaid

Merken

Mehr zum Inhalt Video

sofort als Download lieferbar

Bestellnummer: 61206553

eBook (pdf) 3.99 €

Download bestellen

Verschenken

Lastschrift, Kreditkarte, Paypal, Rechnung
Kostenloser tolino webreader

Produktdetails

Produktbeschreibung
eBook Hilfe
Biblio. Angaben / Produktdetails

Produktinformationen zu „Digital Business Management Report on southwest.com (PDF)“

Essay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: C, University of Bedfordshire, course: MSc Finance & Business Management, language: English, abstract: This report deals with field of Digital Business Management and the chosen company for this purpose is the leader of US Low Cost Carrier (LCC) called Southwest Airline, And for completion of this report southwest.com is critically analysed. This report is composed of four section. In very first section, southwest.com is analysed in term of information systems implemented by the company. In the second section, Southwest Airline's online business model is carefully observed and analysed. Then in the third phase, Southwest Airlines e-CRM is being evaluated in identifying its customer acquisition and customer retention policy. And in forth and the last section few recommendations are made to strengthen its digital business strategy.