Digital Business Strategy (ePub)

Name: Digital Business Strategy
Brand: Taylor & Francis
SKU: 149817327
Price: 43.49 EUR
Availability: OnlineOnly

Content, Context and Cases (Sprache: Englisch)

Autor: Anders Pehrsson

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Digital Business Strategy, Anders Pehrsson

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Digital Business Strategy responds to the need for clarification of the increasing, but fragmented, knowledge of digital business strategy. It systematically presents topical knowledge by reviewing previous research and developing frameworks for the content...

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Digital Business Strategy responds to the need for clarification of the increasing, but fragmented, knowledge of digital business strategy. It systematically presents topical knowledge by reviewing previous research and developing frameworks for the content of digital business strategy and its relationships with relevant factors.

Autoren-Porträt von Anders Pehrsson

Anders Pehrsson is a Professor of Business Administration at the School of Business and Economics, Linnaeus University, Sweden. He received his PhD in industrial marketing from Linköping University in 1986. Dr. Pehrsson has written several books on company strategies. Routledge has previously published International Strategies in Telecommunications (1996), Strategy in Emerging Markets (2001), and Competitive International Strategy (2021). His articles have been published in journals such as Global Strategy Journal, International Marketing Review, Journal of Business Research, and Strategic Management Journal.