Digital Content Marketing (ePub)
Digital Content Marketing introduces the principles of content marketing and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies.
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Digital Content Marketing introduces the principles of content marketing and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies.
Prof Dr Christof Backhaus is Professor of Marketing and Head of Research at The Business School at Edinburgh Napier University.
Benjamin Becker has been working for Omnicom Media Group Germany for 10 years. As Managing Partner, he is responsible for the group's new business and corporate communications as well as business transformation.
Fabian Bosser works at Omnicom Media Group Germany, with the Team responsible for the development of new products, content strategies and customized models in an international context.
- Autoren: Agata Krowinska , Christof Backhaus , Benjamin Becker , Fabian Bosser
- 2023, 1. Auflage, 256 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000987558
- ISBN-13: 9781000987553
- Erscheinungsdatum: 23.11.2023
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 3.10 MB
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