Digital Public Relations and Marketing Communication Trends in Africa (ePub)
The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent.
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The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent.
Brandi Watkins (Ph.D., APR, The University of Alabama) is an associate professor in the School of Communication at Virginia Tech. Her research examines the role of digital and social media in facilitating organization-public relationships, brand communication and social change.
- 2024, 224 Seiten, Englisch
- Herausgegeben: Anne W. Njathi, Brandi Watkins
- Verlag: Taylor & Francis
- ISBN-10: 1040039561
- ISBN-13: 9781040039564
- Erscheinungsdatum: 07.06.2024
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 3.70 MB
- Ohne Kopierschutz
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