Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary (PDF)
(Sprache: Englisch)
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
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The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
Autoren-Porträt von Matt Hills
Matt Hills is Professor of Film and TV Studies at Aberystwyth University. He is the author of five previous books, including Fan Cultures (2002), Triumph of a Time Lord (I.B. Tauris, 2010) and forthcoming from I.B. Tauris, Torchwood. Matt Hills is a regular reviewer for doctorwhonews.net, and has published widely on Doctor Who and media fandom.
Bibliographische Angaben
- Autor: Matt Hills
- 2015, 1st ed. 2015, 146 Seiten, Englisch
- Verlag: Palgrave Macmillan
- ISBN-10: 1137463325
- ISBN-13: 9781137463326
- Erscheinungsdatum: 22.07.2015
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 1.84 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Pressezitat
"Hills delivers the goods again, with a superb, focused examination of Who that expands and energizes discussion of texts, paratexts, media events, marketing, merchandising, and media temporality. Doctor Who: The Unfolding Event is wonderfully nuanced, thoughtfully composed, and offers as much to those who don't know the Doctor as to those who do." - Jonathan Gray, author of Show Sold Separately: Promos, Spoilers, and Other Media Paratexts
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