Dynamic Customer Strategy (ePub)
Today's CRM
(Sprache: Englisch)
Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many...
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Produktinformationen zu „Dynamic Customer Strategy (ePub)“
Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance.
This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.
This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.
Autoren-Porträt von Jr. Tanner
John F. (Jeff) Tanner Jr. is Professor of Marketingat Baylor University's Hankamer School of
Business and an active consultant in the areas
of marketing strategy and customer relationship
management. He has published over 70
articles in the leading marketing journals, as
well as 13 other books. Dr. Tanner's experience
includes working with start-ups, both in the
profit and nonprofit sectors, as well as clients
that include Cabela's, Gallery Furniture, Teradata,
NewLeads, Korcett, G2c, and a number of
small, but fast-growing, companies.
Bibliographische Angaben
- Autor: Jr. Tanner
- 2013, 166 Seiten, Englisch
- Verlag: Business Expert Press
- ISBN-10: 1606496972
- ISBN-13: 9781606496978
- Erscheinungsdatum: 31.12.2013
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 2.08 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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