Econovation (PDF)

Over the last 20 years, China fed our zombie-like appetite for
iPhones, Prada and Snuggies. At the same time, its biggest
customer, the US, found itself in debt, under-educated, and covered
with recreational tattoos. So now what? Will America wallow in
mediocrity like Greece or some C-list celebrity? Or, will our
legendary ingenuity save us from Tweeting...and eating our way to
irrelevance? Econovation is a bold, witty response to those
questions that doesn't rely on miracles or government for answers.
It challenges business leaders to think differently about the next
decade of the US economy and respond with big, sustainable
innovations. Written by Steve Faktor, former Vice President of
Growth & Innovation and head of the Chairman's Innovation Fund
at American Express, Econovation is a trends book on
steroids. It's bursting with practical, thought-provoking ideas no
executive, entrepreneur or Fed Chairman can afford to miss.

Most importantly, Econovation envisions a very different
future. It's one ruled by "producerism", not consumerism. It's a
future in which real innovators must do more than slide a greasy
finger over the screen of an iPad. Econovation uncovers
opportunities in unexpected places. You'll learn how to:

* Capitalize on a market that will go from making nothing to
making everything...for China.

* Use psychological pricing and some crafty tricks from Google to
reduce reliance on tapped-out consumers

* Sell to consumers whose new identities will be based on what
they create, not what they buy, click or super-size

* Seduce a desperate government to finance your business, then
feed you pancakes in the morning

* Motivate tomorrow's employee with social currency instead of
the green, depreciating kind

* Upgrade your business and your kids with a little help from
Mormons and kindergartners with hacksaws

Econovation is a fresh perspective on a future we've
taken for granted. It empowers readers to think big, dream big, and
conquer economic conditions that will paralyze others. With a hefty
dose of data, humor, and actionable ideas, Econovation
offers insight and amusement in one, convenient place - a rare
treat for a business book.