Electronic Markets (PDF)
Benefits, Costs and Risks
(Sprache: Englisch)
This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets.
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This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets.
Autoren-Porträt
Dr HELEN CRIPPS Lecturer in the School of Marketing Tourism and Leisure at Edith Cowan University, Australia YUVAL DAN-GUR PHd Student, University of Haifa, Israel
BELA FLORENTHAL is Assistant Professor of Marketing, College of Business, Butler University, USA
DENISE E GENGATHAREN is currently teaching in MIS and Project Management at the School of Management, Edith Cowan University, Australia
DR. PAUL MCELHONE is the Executive Director of the School of Retailing at the University of Alberta, USA
AVI NOY PhD, is a Researcher and an Adjunct Instructor at the University of Haifa, Israel
AMIR PARSSIAN is an Associate Professor of Information Systems at IE Business School, Madrid, Spain
AVIV SHOHAM Senior Lecturer and Marketing Department Head at the Graduate School of Management at the University of Haifa, Israel
IAN SIMS Lecturer at Southern Cross University, Australia
SUSAN STANDING is a Research Fellow in the School of Management at Edith Cowan University, Australia
ROSEMARY STOCKDALE Senior Lecturer in Information Systems at Massey University, Auckland, New Zealand
Dr. SAMAR I. SWAID is an Assistant Professor of Computer Science at Philander Smith College, USA
Dr. ROLF T. WIGAND is Maulden-Entergy Chair and Distinguished Professor of Information Science and Management at the University of Arkansas at Little Rock, USA
ALISON YACYSHYN Visiting Assistant Professor at the University of Alberta School of Business, USA
Bibliographische Angaben
- 2009, 2009, 214 Seiten, Englisch
- Herausgegeben: C. Standing
- Verlag: Springer-Verlag GmbH
- ISBN-10: 0230274234
- ISBN-13: 9780230274235
- Erscheinungsdatum: 21.10.2009
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 1.24 MB
- Ohne Kopierschutz
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Sprache:
Englisch
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