Encyclopedia of Survey Research Methods (ePub)
(Sprache: Englisch)
In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the
Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the...
Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the...
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In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the
Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.
Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.
Autoren-Porträt von Paul J. Lavrakas
Paul J. Lavrakas, PhD, is a Research Psychologist and Research Methodologist consultant. He served as Chief Research Methodologist for Nielsen Media Research from 2000-2007. Before joining Nielsen, he was a Full Professor at Northwestern University (1978-1996) and Ohio State University (1996-2000), as well as the founding faculty director of the survey centers at both universities. He is the author of Telephone Survey Methods: Sampling, Selection, and Supervision (2nd Edition, SAGE, 1993) and four other books covering election polling and the news media, as well as numerous other methodological and substantive publications and conference papers.
Bibliographische Angaben
- Autor: Paul J. Lavrakas
- 2008, 1072 Seiten, Englisch
- Verlag: Sage Publications
- ISBN-10: 150631788X
- ISBN-13: 9781506317885
- Erscheinungsdatum: 12.09.2008
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- Größe: 8.69 MB
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