Enterprise Marketing Management (PDF)
The New Science of Marketing
(Sprache: Englisch)
A groundbreaking paradigm that takes a scientific approach to
marketing practice
Top executives at the renowned Zyman Marketing Group introduce a
revolutionary new method for marketing
managers-Enterprise Marketing Management
(EMM). EMM...
marketing practice
Top executives at the renowned Zyman Marketing Group introduce a
revolutionary new method for marketing
managers-Enterprise Marketing Management
(EMM). EMM...
sofort als Download lieferbar
eBook (pdf)
24.99 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Enterprise Marketing Management (PDF)“
A groundbreaking paradigm that takes a scientific approach to
marketing practice
Top executives at the renowned Zyman Marketing Group introduce a
revolutionary new method for marketing
managers-Enterprise Marketing Management
(EMM). EMM systematically links marketing to all the essential
functions within an organization, realigning the enterprise to put
marketing efforts and customer service at its core. With an
introduction by marketing guru Sergio Zyman, Enterprise
Marketing Management covers topics such as brand
architecture, investment measurement, and how to engineer
creativity. EMM, adopted by many Z-Marketing clients, is a proven
strategy for transforming organizations and achieving bottom-line
results.
Dave Sutton (Atlanta, GA) is President/CEO of Zyman
Marketing Group. He has more than eighteen years of experience in
management and technology consulting. He is a frequent speaker on
brand strategy, marketing strategy, and e-business strategy, and
serves as President of the Strategic Leadership Forum. He is
regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the
Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman
Marketing Group. He has fifteen years of experience in strategy,
information technology, and brand marketing.
marketing practice
Top executives at the renowned Zyman Marketing Group introduce a
revolutionary new method for marketing
managers-Enterprise Marketing Management
(EMM). EMM systematically links marketing to all the essential
functions within an organization, realigning the enterprise to put
marketing efforts and customer service at its core. With an
introduction by marketing guru Sergio Zyman, Enterprise
Marketing Management covers topics such as brand
architecture, investment measurement, and how to engineer
creativity. EMM, adopted by many Z-Marketing clients, is a proven
strategy for transforming organizations and achieving bottom-line
results.
Dave Sutton (Atlanta, GA) is President/CEO of Zyman
Marketing Group. He has more than eighteen years of experience in
management and technology consulting. He is a frequent speaker on
brand strategy, marketing strategy, and e-business strategy, and
serves as President of the Strategic Leadership Forum. He is
regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the
Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman
Marketing Group. He has fifteen years of experience in strategy,
information technology, and brand marketing.
Inhaltsverzeichnis zu „Enterprise Marketing Management (PDF)“
Foreword: Sergio Zyman. Introduction: Enterprise Marketing Management. PART I. RUN BRANDS AS BUSINESSES, NOT AS CAMPAIGNS. Chapter 1. Marketing Is Not an Art--It Is a Science. Chapter 2. Architect Your Brand. Chapter 3. Plug Marketing Into the Enterprise. PART II. MANAGE YOUR BRAND, NOT YOUR CUSTOMER. Chapter 4. Take Ownership of the Brand Experience. Chapter 5. Plug Marketing Into CRM. Chapter 6. Cross-Marketing to Cross-Sell. Chapter 7. Use New Media for Brand Activation. PART III. REINVENT YOUR BUSINESS, NOT JUST COMMUNICATIONS. Chapter 8. Restructure Based on Brand Experience. Chapter 9. Measure Investment Performance. Chapter 10. Optimize Marketing Investments to Drive Profitable Sales. Conclusion: A New Day for Marketing. Index.
Autoren-Porträt von Dave Sutton, Tom Klein
DAVE SUTTON is CEO of Zyman Marketing Group. He is an authority anda frequent speaker on brand strategy, marketing strategy, and
marketing transformation, having led successful strategy and
marketing transformation engagements for Global 2000 companies
around the world. He is a former president of the Strategic
Leadership Forum and a member of the American Marketing
Association's Customer Message Management Forum.
TOM KLEIN is a Principal Consultant at Zyman Marketing Group. By
combining experience at well-known brand marketing companies such
as Nabisco and Chanel with hands-on experience in every major
information technology innovation over the past decade, he has a
unique perspective on how to enable marketing with the power of
enterprise information. He is a frequent speaker and contributor to
marketing and technology publications.
Bibliographische Angaben
- Autoren: Dave Sutton , Tom Klein
- 2003, 1. Auflage, 240 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 047148086X
- ISBN-13: 9780471480860
- Erscheinungsdatum: 07.07.2003
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 1.72 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Enterprise Marketing Management"
0 Gebrauchte Artikel zu „Enterprise Marketing Management“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Enterprise Marketing Management".
Kommentar verfassen