Entrepreneurial Marketing (PDF)
Sustaining Growth in All Organisations
(Sprache: Englisch)
Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an...
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Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this second edition of Entrepreneurial Marketing applies marketing and entrepreneurial theory to organisations of all sizes. Traditionally entrepreneurial marketing has been perceived as the domain of small firms, but this textbook also considers major international companies, analysing their sustained growth and financial success in an increasingly difficult consumer environment.
Written by a highly experienced instructor and researcher in the field, this will be an essential resource for students taking modules in entrepreneurial marketing at undergraduate, postgraduate and MBA levels. It will also be valuable for students taking courses on marketing, entrepreneurship and management strategy.
New to this Edition:
- Revised and updated throughout to take into account new developments in the field
- Includes up-to-date and innovative coverage of the public sector, digital marketing and social media
Written by a highly experienced instructor and researcher in the field, this will be an essential resource for students taking modules in entrepreneurial marketing at undergraduate, postgraduate and MBA levels. It will also be valuable for students taking courses on marketing, entrepreneurship and management strategy.
New to this Edition:
- Revised and updated throughout to take into account new developments in the field
- Includes up-to-date and innovative coverage of the public sector, digital marketing and social media
Autoren-Porträt von Ian Chaston
IAN CHASTON is a Professor of Management at Plymouth University, UK.
Bibliographische Angaben
- Autor: Ian Chaston
- 2017, 2. Auflage, 400 Seiten, Englisch
- Verlag: Bloomsbury UK
- ISBN-10: 1137500921
- ISBN-13: 9781137500922
- Erscheinungsdatum: 05.09.2017
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 1.48 MB
- Mit Kopierschutz
Sprache:
Englisch
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