Essentials of Intellectual Property / Essentials (PDF)

ESSENTIALS OF INTELLECTUAL PROPERTY

Full of valuable tips, techniques, illustrative real-world
examples, exhibits, and best practices, this handy and concise
paperback will help you stay up to date on the newest thinking,
strategies, developments, and technologies in intellectual
property.

"Alexander Poltorak and Paul Lerner have written the definitive
primer on intellectual property for business professionals.
Thorough in its coverage and understandable in its delivery,
Essentials of Intellectual Property provides not only an
outstanding summary of intellectual property basics, but a useful
and sensible strategy for using intellectual property to the best
needs of a business. Poltorak and Lerner have combined their
in-depth knowledge of patent law with their savvy business skills
to yield an indispensable reference for the business
professional."

--Jeffrey L. Brandt, Patent Attorney, Former Senior Vice
President and Intellectual Property & Licensing Counsel,
priceline.com

"Alex Poltorak and Paul Lerner have pulled off a mighty feat
with Essentials of Intellectual Property. They have crafted a work
that is clear for the beginning practitioner while nuanced and
sophisticated for the savvy tech transfer and IP management
veteran. Lively and often witty writing is a treat not often found
in tomes on what can be a dry subject. With Essentials of
Intellectual Property, the practitioner has a new literary tool for
tying IP strategy to the business reality of tomorrow."

--Edward Kahn, Founder and President, EKMS, Inc., Cambridge,
MA

"This critically important new volume of work not only provides
the professional with a greater knowledge of this vast subject, but
also the novice with a better understanding and appreciation for
the results of their creative abilities."

--Lawrence J. Udell, Executive Director, California Invention
Center, Professor of New Ventures and Entrepreneurship

The Wiley Essentials Series--because the business
world is always changing...and so should you.