Essentials of Patents (PDF)

Preface. Introduction. 1 Patents: High Stakes, High Value, High Liability. 2 Patent Licensing. 3 Patent Strategy. 4 Patent Tactics. 5 Managing Patents in the Marketing Department. 6 Managing Patents in the Engineering Department. 7 Managing Patents in Manufacturing and Operations. 8 Managing Patents in the Finance Department. 9 Managing Patents in the Human Resources Department. 10 Managing Patents in the Information Technology Department. 11 Patent Management and the Corporate/ IP Counsel. 12 Patent Management Paradigm for the CEO/ ICO. Index of Organizations. Index.

Andy Gibbs is President and CEO of PatentCafe.com, Inc. Heis an inventor with 7 US and foreign patents (awarded and pending)for innovation in sports equipment, medical devices, automotiveaccessories, electronics & electrical connectors andmerchandising aids. Gibbs is also an entrepreneur with more than 20years experience in product--market development, strategicplanning, and general business operations. He is a hands-oninventor/entrepreneur and an executive level strategist. Mr. Gibbshas provided intellectual property assessment, pre-investmentanalysis, operations and staffing analysis, litigation support andtechnical evaluations for venture capital firms, operating managersand independent inventors. The breadth of Mr. Gibbs' businessexperience includes front-line arbitration & litigation inSuperior & Federal Courts; expert witness, and businessStrategic Alliances or joint marketing development programs(Chrysler, Hertz, Isuzu, Samsonite, US Olympic Ski Team, others);Product Development Clients: ADAC Labs, DAEWOO Corp. (Korea),System Industries, National Semiconductor, Memorex, many others).Mr. Gibbs speaks internationally on intellectual property issues,has appeared on CNN/fn "Entrepreneurs Only" with Donald Van deMark, has been interviewed on various business, invention andpatent-related topics by Wired Magazine, Wall StreetJournal, USA Today, the New York Times, SanJose Business Journal, Sacramento's Comstock's, and numerousother regional publications, and has appeared as guest speaker onSan Francisco's KGO talk radio.

Sixteen years ago Bob DeMatteis had an idea he wanted topursue. He pursued that idea, patented it, and today has 20 U.S.Patents and 7 pending. Bob owns 16 of those patents--all of whichhave been licensed and have made money. You can compare his trackrecord to what is reported by the U.S. Patent Office--thatonly 3% of patents ever earn money for the inventor! Sales of Bob'sinventions exceed $25 million a year and are used by nationalgiants such as

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