European Consumers in the Digital Era (ePub)
This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.
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This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.
Nela Filimon is an Associate Professor - Serra Húnter Fellow in the Department of Business at the Universitat de Girona, Spain. Her research interests are related to consumer behaviour, market research, social media, wellbeing and ICTs, sociology of consumption, marketing in cultural industries, and quantitative research methods. She has published her research in international journals such as Social Science Computer Review, Journal of Cultural Economics, Poetics, Advances in Sociology Research, Sociological Review, Sustainability, International Journal of Environmental Research and Public Health, Regional Science Inquiry, and Economics and Business Review, among others.
- 2022, 1. Auflage, 214 Seiten, Englisch
- Herausgegeben: Malgorzata Bartosik-Purgat, Nela Filimon
- Verlag: Taylor & Francis
- ISBN-10: 1000756076
- ISBN-13: 9781000756074
- Erscheinungsdatum: 18.10.2022
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- Dateiformat: ePub
- Größe: 2.18 MB
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