Event Impact (ePub)
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Events are increasingly used instrumentally to achieve goals of the entire society such as cultural development, destination branding or economic development. Event impacts are, however, routinely measured from a purely economic perspective. Event Impact fills an important niche and a void in the literature on events by taking a holistic approach, incorporating issues like value creation, experiential value, value measurement, sustainability and impact assessment. It is a unique book that combines methodological concepts and international research to create a comprehensive guide to event impacts. This book was originally published as a special issues of Scandinavian Journal of Hospitality and Tourism.
Tommy D. Andersson, PhD, is a Senior Professor in Tourism and Hospitality Management at Gothenburg University, Sweden, and Professor II at Molde University College, Norway. He received his PhD in managerial economics and has been interested in economic impact analysis, event management and cost-benefit analysis. Most of his publications are in the area of event research and food tourism research.
- 2017, 1. Auflage, 130 Seiten, Englisch
- Herausgegeben: John Armbrecht, Tommy D. Andersson
- Verlag: Taylor & Francis
- ISBN-10: 1351722077
- ISBN-13: 9781351722070
- Erscheinungsdatum: 02.10.2017
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- Dateiformat: ePub
- Größe: 1.64 MB
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