Event Marketing (ePub)
(Sprache: Englisch)
What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively...
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What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions in this book, written bearing in mind the knowledge needs of companies that want to employ events as part of their marketing communication mix. It will be a stimulating reading for brand, product, communication and event managers, for account managers and creative directors in event agencies, for marketing and communication students, and for all those who aspire to get a job in the world of marketing events.
Autoren-Porträt von Diego Rinallo
Diego Rinallo is Associate Professor of Marketing and Consumer Culture at KEDGE Business School. Previously, he was an Assistant Professor at Bocconi University, where he obtained his PhD in Business Administration. His research investigates marketing and consumption from a cultural perspective, with a focus on gender issues, fashion, advertising, and spirituality/religion.
Bibliographische Angaben
- Autor: Diego Rinallo
- 2018, Englisch
- ISBN-10: 8885486258
- ISBN-13: 9788885486256
- Erscheinungsdatum: 01.02.2018
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 2.05 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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