Evil by Design (PDF)
Interaction Design to Lead Us into Temptation
(Sprache: Englisch)
How to make customers feel good about doing what you want
Learn how companies make us feel good about doing what they
want. Approaching persuasive design from the dark side, this book
melds psychology, marketing, and design concepts to show why
we're...
Learn how companies make us feel good about doing what they
want. Approaching persuasive design from the dark side, this book
melds psychology, marketing, and design concepts to show why
we're...
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How to make customers feel good about doing what you want
Learn how companies make us feel good about doing what they
want. Approaching persuasive design from the dark side, this book
melds psychology, marketing, and design concepts to show why
we're susceptible to certain persuasive techniques. Packed
with examples from every nook and cranny of the web, it provides
easily digestible and applicable patterns for putting these design
techniques to work. Organized by the seven deadly sins, it
includes:
* Pride -- use social proof to position your product in line
with your visitors' values
* Sloth -- build a path of least resistance that leads users
where you want them to go
* Gluttony -- escalate customers' commitment and use
loss aversion to keep them there
* Anger -- understand the power of metaphysical arguments
and anonymity
* Envy -- create a culture of status around your product and
feed aspirational desires
* Lust -- turn desire into commitment by using emotion to
defeat rational behavior
* Greed -- keep customers engaged by reinforcing the
behaviors you desire
Now you too can leverage human fallibility to create powerful
persuasive interfaces that people will love to use -- but will
you use your new knowledge for good or evil? Learn more on the
companion website, evilbydesign.info.
Learn how companies make us feel good about doing what they
want. Approaching persuasive design from the dark side, this book
melds psychology, marketing, and design concepts to show why
we're susceptible to certain persuasive techniques. Packed
with examples from every nook and cranny of the web, it provides
easily digestible and applicable patterns for putting these design
techniques to work. Organized by the seven deadly sins, it
includes:
* Pride -- use social proof to position your product in line
with your visitors' values
* Sloth -- build a path of least resistance that leads users
where you want them to go
* Gluttony -- escalate customers' commitment and use
loss aversion to keep them there
* Anger -- understand the power of metaphysical arguments
and anonymity
* Envy -- create a culture of status around your product and
feed aspirational desires
* Lust -- turn desire into commitment by using emotion to
defeat rational behavior
* Greed -- keep customers engaged by reinforcing the
behaviors you desire
Now you too can leverage human fallibility to create powerful
persuasive interfaces that people will love to use -- but will
you use your new knowledge for good or evil? Learn more on the
companion website, evilbydesign.info.
Autoren-Porträt von Chris Nodder
Chris Nodder is an independent consultant with 20 years' experience working with large organizations and lean startups to make user experience central to their business strategy. He was previously a director at the prestigious Nielsen Norman Group, and a senior user researcher at Microsoft. He has an MS in Human-Computer Interaction and a BS in Psychology.
Bibliographische Angaben
- Autor: Chris Nodder
- 2013, 1. Auflage, 320 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118452259
- ISBN-13: 9781118452257
- Erscheinungsdatum: 28.05.2013
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 76 MB
- Mit Kopierschutz
Sprache:
Englisch
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