Export Planning (ePub)
A 10-step approach -2nd edition-
(Sprache: Englisch)
When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decision-making process. Export Planning (2nd edition) provides a methodology to plan and achieve globalisation. This...
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Produktinformationen zu „Export Planning (ePub)“
When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decision-making process. Export Planning (2nd edition) provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases, and provides a 10-step guide for the construction of an international marketing plan.
Export Planning will enable readers to:
1. systematically select and plan entries into new international markets;
2. enhance the chances of success through an integrated review of analysis and strategy by means of marketing, logistics, organization and finance;
3. assemble a sound line of reasoning from strategy to implementation.
Export Planning is a practical book. It describes export and international marketing at a strategic, tactical and operational level, and combines theoretic models with relevant practical experience.
New to this 2nd edition is an additional chapter on the implementation of the export transaction.
This book is intended for bachelor and graduate students at business schools and universities. This book is also useful for anyone who wants to know more about export planning, international marketing and international market development.
Export Planning will enable readers to:
1. systematically select and plan entries into new international markets;
2. enhance the chances of success through an integrated review of analysis and strategy by means of marketing, logistics, organization and finance;
3. assemble a sound line of reasoning from strategy to implementation.
Export Planning is a practical book. It describes export and international marketing at a strategic, tactical and operational level, and combines theoretic models with relevant practical experience.
New to this 2nd edition is an additional chapter on the implementation of the export transaction.
This book is intended for bachelor and graduate students at business schools and universities. This book is also useful for anyone who wants to know more about export planning, international marketing and international market development.
Autoren-Porträt von Joris Leeman
Joris J.A. Leeman MBA is a consultant, trainer and author. He is founder of the Institute for Business Process Management (Institute-BPM.com) and a part-time lecturer at Arnhem Business School in the Netherlands.
Bibliographische Angaben
- Autor: Joris Leeman
- 2018, 2. Auflage, 308 Seiten, Englisch
- Verlag: Books on Demand
- ISBN-10: 3752874910
- ISBN-13: 9783752874914
- Erscheinungsdatum: 20.09.2018
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 11 MB
- Mit Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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