Extending the Business Network Approach (PDF)
ways and directions in which to extend the influential 'business networks
perspective' approach to doing business. While previous research has focused
upon relationships with...
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Contributing pioneering new research, this innovative book proposes new
ways and directions in which to extend the influential 'business networks
perspective' approach to doing business. While previous research has focused
upon relationships with customers and suppliers, the authors argue that there
is a need to expand the outlook to include other stakeholders. Taking a stand
in a broad management perspective, chapters relate contemporary issues within
industrial and international marketing, product innovation, and information
systems. Challenging existing views and proposing elaborate alternatives; this
volume examines a range of examples that have inspired researchers to extend
the business network. To provide further understanding, Extending the Business Network Approach relates current and new
research to territories, technologies and terms to reveal novel insights, and
to encourage further directions for research.
Thilenius is Professor of Business Studies at Uppsala University,
Sweden. His research interests include business relationships in various fields
of marketing and international business, and his recent projects have focused
upon the impact of information technology on an industrial setting, and the
internationalisation of banks.
Cecilia
Pahlberg is Professor of Business Studies at Uppsala
University, Sweden where she conducts research within international business
and marketing. Her current research focuses on the impact of socio-political
actors on multinationals in emerging markets, competition and cooperation in
business relationships, the development of IB, and the business network
approach as a scientific field.
Virpi
Havila is Professor of Business Studies at Uppsala University,
Sweden. Her research interests include mergers and acquisitions, management of
project ending, and ending/reactivating business-to-business relationships. She
has published in journals that include Industrial
Marketing Management, International Marketing Review, Journal of Management
Studies, and Journal of Strategic
Marketing.
- 2016, 1st ed. 2016, 381 Seiten, Englisch
- Herausgegeben: Peter Thilenius, Cecilia Pahlberg, Virpi Havila
- Verlag: Palgrave Macmillan
- ISBN-10: 1137537655
- ISBN-13: 9781137537652
- Erscheinungsdatum: 30.04.2016
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