Facebook Marketing For Dummies (PDF)

The bestselling book updated with all of the latest featuresand Facebook upgradesThis latest revision covers the newest Facebook tools andtechniques, including how to use the Timeline for your businesspage and how to take advantage of third-party apps. It will alsoexplore the psychology of the Facebook user, explain ways to buildyour fan base and increase brand awareness, look at how to promoteyour page with events and contests, and discuss ways to monitor andmeasure your efforts. Real-world case studies illustrate thetechniques.* Facebook is among the most important marketing tools fortoday's business or nonprofit organizations* This extremely popular guidebook has been fully updated tocover Facebook's new and ever-evolving tools* Shows how to create and administer the Timeline for your page,how to use events, contests, and polls to generate interest, waysto increase brand awareness, and how to integrate your Facebookmarketing campaign with other marketing efforts* Introduces you to the psychology of a Facebook user, shows howthird-party apps can be used with your Facebook presence, and helpsyou focus on tried-and-true strategies and techniquesFacebook Marketing For Dummies, 4th Edition is amust-read for businesses and nonprofits that want to succeed intoday's social media environment.