Facebook Marketing (ePub)

Long gone is the time when marketing existed solely on
newspapers. Stemming from the core need of every brand to
set itself apart in the ever growing, overcrowded market place,
marketing has evolved into more than an advertisement in the
local newspapers or a piece of paper stuck to the wall.

Marketing is almost as old as civilization itself. Ever since we
started selling things, we began to rely on marketing to gain
profits. What started as word of mouth, grew in newspaper
advertisement and soon took its place in radio and television
ads. Very soon we started using phones as a medium of
attracting customers and tele-marketing turned into the next big
thing. What was annoying for many customers was one of the
best sources of gaining new customers for many companies.

As computers began to replace all other mediums more
distinctively, the marketing landscape gradually evolved to
embrace technology. It found social media to be the best place
to set camp and so we live in an age today where every time
we open Facebook we are flooded with advertisements that
encourage us to make some exciting purchases or sign up for
services that can change our lives.

Marketing is one of those aspects of the industry which is
quick to change. It does not sit and wait to be accepted as is.
It embraces new changes and new technology as soon as it is
introduced, because it realizes that it relies on the 'survival of
the fittest'.

Companies exist only if clients know them. Without adequate
visibility, they may bite the dust sooner than they may have
hoped. Facebook with a huge number of users makes it one
of the best places to tap into potential customers and engage
with current ones.

Through this book, we intend to explore the different aspects
of Facebook marketing. From the way business is conducted
on the platform to the tools that are utilized by Facebook
marketers. We will discuss all of them and talk about how
Facebook has created a new era of marketing for brands.

We will also take a look at some successes and failures that
brands have had on Facebook which can be used by you if
you plan to use Facebook to market your brand. With an
insight into Facebook marketing and how it works, you should
be able to make business decisions regarding the marketing of
your brand with more clarity.