Fashion Buying and Merchandising (ePub)
This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing and computer-aided design.
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This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing and computer-aided design.
Rachel Parker-Strak is Academic Lead and a Lecturer in Fashion Buying & Merchandising at the University of Manchester. Her teaching and research focus on fashion product development and buying and merchandising. Prior to joining academia, Rachel's industry career was in product development positions for a UK-based womenswear brand.
Claudia E. Henninger is a Lecturer in Fashion Marketing & Management at the University of Manchester with a research interest in sustainable fashion and the circular economy. Her research is published in internationally renowned journals.
- Autoren: Rosy Boardman , Rachel Parker-Strak , Claudia E. Henninger
- 2020, 1. Auflage, 240 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 0429868979
- ISBN-13: 9780429868979
- Erscheinungsdatum: 10.05.2020
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 8.43 MB
- Ohne Kopierschutz
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