Financial Times Essential Guide to Developing a Business Strategy, The / FT Publishing International (ePub)

Name: Financial Times Essential Guide to Developing a Business Strategy, The / FT Publishing International
Brand: PEARSON HIGHER EDUCATION
SKU: 55468151
Price: 16.49 EUR
Availability: OnlineOnly

How To Use Strategic Planning To Start Up Or Grow Your Business (Sprache: Englisch)

Autor: Vaughan Evans

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Financial Times Essential Guide to Developing a Business Strategy, The / FT Publishing International, Vaughan Evans

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Want to take your company to the next level? You need a roadmap, a strategy. Preferably one that is simple, workable and saleable. This book provides you with just that. It sets out a straightforward strategy development process, the 'Strategy Pyramid', and guides you through it. It uses a lively central case study throughout, as well as drawing on examples of how real businesses have developed winning strategies. Whether you are intent on growing your business, or setting out on your start-up, this book offers an uncomplicated, practical and readable guide on how to get the strategy you need for your business to succeed.

Itoffers sound advice onthe following areas:

Setting goals and objectives
Forecasting market demands
Gauging industry competition
Tracking competitive advantage
Targeting the strategic gap
Bridging the gap with business strategy
Bridging the gap with corporate strategy
Addressing risk and opportunity

The FT Essential Guide to Developing a Business Strategy will help businesses of all sizes to chart and realise their growth ambitions.

Autoren-Porträt von Vaughan Evans

Vaughan Evans is an independent strategy consultant (www.managingstrategicrisk.com) with a background in industry economics. He worked at management and technology consultants Arthur D. Little and at investment bank Bankers Trust. Vaughan graduated from Cambridge and has a Sloan Fellowship with distinction from London Business School. He is the author of four previous books, including the best-selling Financial Times Essential Guide to Writing a Business Plan.

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Bibliographische Angaben

Autor: Vaughan Evans
2013, 1. Auflage, 264 Seiten, Englisch
Verlag: PEARSON HIGHER EDUCATION
ISBN-10: 1292002808
ISBN-13: 9781292002804
Erscheinungsdatum: 07.11.2013

Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.

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Dateiformat: ePub
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Sprache:

Englisch

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