Fired-Up Fundraising (PDF)
Turn Board Passion Into Action
(Sprache: Englisch)
Praise for Fired-Up Fundraising: Turn Board Passion into Action
"Fired-Up Fundraising is honest, realistic, practical, and inspiring. It transforms the whole concept of fundraising from obligation and drudgery into passion and fun. Every CEO, development...
"Fired-Up Fundraising is honest, realistic, practical, and inspiring. It transforms the whole concept of fundraising from obligation and drudgery into passion and fun. Every CEO, development...
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Praise for Fired-Up Fundraising: Turn Board Passion into Action
"Fired-Up Fundraising is honest, realistic, practical, and inspiring. It transforms the whole concept of fundraising from obligation and drudgery into passion and fun. Every CEO, development director, development consultant, and board chair needs to have and use this book."
--Charles F. (Chic) Dambach President and CEO, Alliance for Peacebuilding Former Senior Consultant, BoardSource
"A breakthrough! Fired-Up Fundraising takes the mystery out of engaging your board in the ongoing work of fundraising. In this well-organized little book, Gail Perry lays out a commonsense, four-step process that will fire up your board and help you meet your fundraising goals, year after year."
--Mal Warwick author of How to Write Successful Fundraising Letters
"Fired-Up Fundraising: Turn Board Passion into Action is by far the best book I have ever read on how to involve board members in the entire process of fundraising, from identifying prospects, cultivating them, and finally making 'the ask.' Just as important, it is an invaluable guide on how to select, enlist, train and especially inspire board members so they take ownership of their institutions. Every nonprofit CEO and development officer should read this book."
--Robert L. Gale President Emeritus, Association of Governing Boards of Universities and Colleges and founder of BoardSource (formerly known as the National Center for Nonprofit Boards)
"This is the book for which EVERY nonprofit chief executive has been yearning since time immemorial. Every nonprofit needs money to survive and thrive, and every nonprofit has a board of trustees to help raise it, but few nonprofits come anywhere near using their boards to maximum benefit. Fired-Up Fundraising, a reader-friendly, realistic, and practical playbook written by a richly experienced, highly literate fundraiser turned consultant, takes readers by the hand and leads them step-by-step through eminently doable ways of inspiring the greatest possible engagement of-and return from-their trustees. It will instantly become the gold-standard guide for building successful boards."
--Joel Fleishman Professor of Law and Public Policy and Director, The Foundation Research Program, Duke University
"Fired-Up Fundraising is honest, realistic, practical, and inspiring. It transforms the whole concept of fundraising from obligation and drudgery into passion and fun. Every CEO, development director, development consultant, and board chair needs to have and use this book."
--Charles F. (Chic) Dambach President and CEO, Alliance for Peacebuilding Former Senior Consultant, BoardSource
"A breakthrough! Fired-Up Fundraising takes the mystery out of engaging your board in the ongoing work of fundraising. In this well-organized little book, Gail Perry lays out a commonsense, four-step process that will fire up your board and help you meet your fundraising goals, year after year."
--Mal Warwick author of How to Write Successful Fundraising Letters
"Fired-Up Fundraising: Turn Board Passion into Action is by far the best book I have ever read on how to involve board members in the entire process of fundraising, from identifying prospects, cultivating them, and finally making 'the ask.' Just as important, it is an invaluable guide on how to select, enlist, train and especially inspire board members so they take ownership of their institutions. Every nonprofit CEO and development officer should read this book."
--Robert L. Gale President Emeritus, Association of Governing Boards of Universities and Colleges and founder of BoardSource (formerly known as the National Center for Nonprofit Boards)
"This is the book for which EVERY nonprofit chief executive has been yearning since time immemorial. Every nonprofit needs money to survive and thrive, and every nonprofit has a board of trustees to help raise it, but few nonprofits come anywhere near using their boards to maximum benefit. Fired-Up Fundraising, a reader-friendly, realistic, and practical playbook written by a richly experienced, highly literate fundraiser turned consultant, takes readers by the hand and leads them step-by-step through eminently doable ways of inspiring the greatest possible engagement of-and return from-their trustees. It will instantly become the gold-standard guide for building successful boards."
--Joel Fleishman Professor of Law and Public Policy and Director, The Foundation Research Program, Duke University
Inhaltsverzeichnis zu „Fired-Up Fundraising (PDF)“
Preface xv Acknowledgments xxi Introduction xxiii Chapter 1 An Understandable Problem 1 What Is Keeping Board Members Away from Fundraising? 1 What Do Board Members Want, Anyway? 3 The Best Dream Team Board Members 8 The Right Roles for Board and Staf f 10 Does the Board or the Staf f Do the Fundraising? 11 The Reality of Board Members and Fundraising 14 The Mistakes We Make with Our Board Members and Fundraising 15 Mission Possible--A Better Way! 19 Chapter 2 Passion-Driven Fundraising Step One: FOCUS on the Mission 23 Creating Sustained Change: The Challenge 24 Step One: Focus on the Mission to Inspire Board Members 28 Emphasize Outcomes and Results instead of Process 30 Give Board Members Substantive Work 32 Create Meaningful Board Meetings 33 Ways to Liven UpYour Board Meetings--and Your Board 36 Let the Board Members Do the Talking 38 Energize Meetings with Mission Moments 39 Have Some Fun! 44 Your Role in Gently Leading Your Board 46 Chapter 3 Passion-Driven Fundraising Step Two: INSPIRE Your Board Members with a New Philosophy of Fundraising 49 Fundraising Is Changing the World for the Better 49 Board Members' Myths and Problems with Fundraising 51 Proud to Be a Fundraiser! 55 Get Everybody on Your Bandwagon 57 Get Your Board Busy Raising Friends 58 Fundraising Need Not Be Scary: Deal with Their Fears Directly 59 A Conversation about Discomfort with Fundraising 61 Fear of Fundraising Exercise 63 The Joy of Giving 65 Why Do People Give? Lessons for Board Members 68 Fundraising Is Full of Power 71 The Power of Being a Volunteer 74 Expect Abundance, Not Scarcity 77 Chapter 4 Passion-Driven Fundraising Step Three: READY Your Board with the Right Tools and Skills 83 Fundraising from the Donor's Point of View: What Donors Want 84 Take the Emphasis Away from Soliciting 90 The Act of Soliciting Is One Tiny Instant in the Cycle! 93 Board Members as Ambassadors to Cultivate Major Gifts 97 How to Make Use of a Lucky Moment: Teaching the Elevator Speech 101 Chapter 5
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Passion-Driven Fundraising Step Four: ENGAGE Your Board Members in Your Fundraising Plan 111 FriendRaising Builds Social Capital 112 Board Members as "Sneezers,"Advocates Who Spread the Word Wherever They Go 115 Spreading the Word by Mail 117 Advice Visits: Searching for Hidden Gold 119 Gathering Friends with Small Socials 124 Mission-Focused Tours Illustrate Your GoodWork 132 Board Members in Action: Success Stories 137 Chapter 6 Create a Dream Team Board and Set Your Board Up to Win! 143 What Do We Really Want for Our Organizations? 143 Enlisting New Dream Team Board Members 145 Set Up a Governance Committee to Keep Your Board on Track 150 A Dream Team Board: Who Do You Want? 154 Use a Big Request to Enlist Board Members 157 xii contents Let's Agree on Fundraising Activities for Every Board Member 160 Welcome New Board Members into the "Club" 167 How to Get to Know Your Board Members 171 Self-Assessments Keep Everyone Focused 174 Make Sure All the Board Members Give 176 Seven Rules for Successfully Soliciting Your Board 179 Set Your Board Members Up to Win 188 How to Organize for Fundraising Results 191 A Board "Leadership Team" Creates Results 195 References and Recommended Reading 201 Books That Focus on the Bigger Picture of Transformation, Organizational Change, and . . . 202 Articles 202 Donor Commitment Form 203 AFP Code of Ethical Principles and Standards of Professional Practice 205 AFP Donor Bill of Rights 206 Index 207
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Autoren-Porträt von Gail Perry
GAIL PERRY is a noted fundraising consultant who helps organizations reconnect with the passion of their leadership, staff, and donors--inspiring action. With over twenty years and $100 million in fundraising success behind her, Gail now brings her Passion-Driven Fundraising(TM) approach to national audiences through training, speaking, and writing. Gail holds an MBA and a BA with honors in English from the University of North Carolina at Chapel Hill, where she was elected to Phi Beta Kappa. She is the founder and principal of Gail Perry Associates, based in Raleigh, North Carolina.
Bibliographische Angaben
- Autor: Gail Perry
- 2007, 1. Auflage, 240 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470135905
- ISBN-13: 9780470135907
- Erscheinungsdatum: 27.06.2007
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- Größe: 1.54 MB
- Mit Kopierschutz
Sprache:
Englisch
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