Firm Internationalization (PDF)
In a fast-moving globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject.
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In a fast-moving globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject.
Christian Marcon is Professor of Information and Communication Sciences at the Institute of Business Administration (IAE) of the University of Poitiers, France, and a member of the CEREGE laboratory, where he leads the International Strategic Intelligence axis. He is in charge of the Master's in Economic Intelligence at Poitiers. His work mainly focuses on the strategies of actors organized in networks and, in particular, is directly related to the fi eld of economic intelligence.
- 2023, 1. Auflage, 270 Seiten, Englisch
- Herausgegeben: Sophie Nivoix, Christian Marcon
- Verlag: Taylor & Francis
- ISBN-10: 1000938220
- ISBN-13: 9781000938227
- Erscheinungsdatum: 01.09.2023
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Größe: 3.48 MB
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