Foundations of Marketing Thought (PDF)
26 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from extensive archival materials, it documents the early intellectual genealogy of marketing science and traces how early American and British economists borrowed from German scholars to study and teach marketing.
Challenging traditional assumptions, this book provides an authoritative new narrative of the origins of marketing thought and will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history.
D.G. Brian Jones is the founding Editor of the Journal of Historical Research in Marketing and co-editor of the Routledge Studies in the History of Marketing. His research focuses on the history of marketing thought and has been published widely.
Mark Tadajewski is the Editor of the Journal of Marketing Management, an Associate Editor of the Journal of Historical Research in Marketing, the co-editor of the Routledge Studies in Critical Marketing and the Routledge Studies in the History of Marketing series.
- Autoren: D. G. Brian Jones , Mark Tadajewski
- 2017, 228 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 131729596X
- ISBN-13: 9781317295969
- Erscheinungsdatum: 12.12.2017
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 2.18 MB
- Mit Kopierschutz
- Vorlesefunktion
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Foundations of Marketing Thought".
Kommentar verfassen