Four Hundred Million Cust (ePub)
(Sprache: Englisch)
"e;No matter what you may be selling, your business in China should be enormous, if the Chinese who should buy your goods would only do so."e; But will they?. "e;400 Million Customers"e; is essential reading for all foreigners seeking to do...
Leider schon ausverkauft
eBook
273.99 €
136 DeutschlandCard Punkte sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Four Hundred Million Cust (ePub)“
"e;No matter what you may be selling, your business in China should be enormous, if the Chinese who should buy your goods would only do so."e; But will they?. "e;400 Million Customers"e; is essential reading for all foreigners seeking to do business in the booming economies of Asia, and all analysts of globalization and cultural difference. Carl Crow opened the first western advertising agency in Shanghai and ran it for twenty-five years, promoting everything from American lipsticks and moisturizers to French brandy and pharmaceuticals, and nothing was straightforward. In this highly readable account of his work in Shanghai, illustrated with delightful line drawings, Crow uses anecdotes and examples to illustrate the particular challenges of doing business in China. In Crow's time, no foreigners managed to dominate the Chinese market, and today -- when the population of China has trebled - the question remains whether the country is a potential mass market for the west, or a golden illusion. Crow's book remains as apt now as when it was written in 1937, and leading business schools recommend it as one of the best accounts of Chinese business culture.
Bibliographische Angaben
- Autor: Crow
- 2012, 256 Seiten, Englisch
- Verlag: Taylor & Francis Ltd.
- ISBN-10: 1136219579
- ISBN-13: 9781136219573
- Erscheinungsdatum: 12.10.2012
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 2.91 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Four Hundred Million Cust"
0 Gebrauchte Artikel zu „Four Hundred Million Cust“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Four Hundred Million Cust".
Kommentar verfassen