From Awareness to Commitment in Public Health Campaigns (ePub)
The Awareness Myth
(Sprache: Englisch)
Attempts to raise awareness on a multitude of health issues may actually be counter-productive and even dangerous to solving contemporary health problems. From Awareness to Commitment in Public Health Campaigns: The Awareness Myth discusses several myths of...
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Attempts to raise awareness on a multitude of health issues may actually be counter-productive and even dangerous to solving contemporary health problems. From Awareness to Commitment in Public Health Campaigns: The Awareness Myth discusses several myths of the benefits of raising awareness. Myleea Hill and Marceline Thompson-Hayes argue that using awareness as an end-point in public health campaigns is misguided and does more harm than good. They offer a model of the current awareness culture that simply leads to an ever-increasing cycle of awareness without behavioral change or sustained participation and support for causes. Then, they demonstrates how three factors (recognition involvement, knowledge-seeking and education, and participation) intersect to create commitment to solving and alleviating health problems through various methods of communication (social media, mass communication, and interpersonal communication).
Autoren-Porträt von Myleea D. Hill, Marceline Thompson-Hayes
By Myleea D. Hill and Marceline Thompson-Hayes
Bibliographische Angaben
- Autoren: Myleea D. Hill , Marceline Thompson-Hayes
- 2017, 152 Seiten, Englisch
- Verlag: Lexington Books
- ISBN-10: 1498533302
- ISBN-13: 9781498533300
- Erscheinungsdatum: 27.06.2017
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- Dateiformat: ePub
- Größe: 3.36 MB
- Mit Kopierschutz
Sprache:
Englisch
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