From Customer Retention to a Holistic Stakeholder Management System (PDF)
The fourth in Springer's series on Stakeholder Management books, this volume looks back at the beginnings of Stakeholder Management and how it has developed into a fully-fledged system over the last 20 years. It also highlights the importance of a...
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The fourth in Springer's series on Stakeholder Management books, this volume looks back at the beginnings of Stakeholder Management and how it has developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. What's more, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to the implementation of actions derived from result analysis.
- Autoren: Margit Huber , Susanne O'Gorman
- 2008, 2008, 203 Seiten, Englisch
- Herausgegeben: Margit Huber, Susanne O'Gorman
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3540774300
- ISBN-13: 9783540774303
- Erscheinungsdatum: 28.02.2008
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 3.81 MB
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