Front Line Public Diplomacy / Palgrave Macmillan Series in Global Public Diplomacy (PDF)
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This book presents the first-ever close and up-to-date look at how American diplomats working at our embassies abroad communicate with foreign audiences to explain US foreign policy and American culture and society. Projecting an American voice abroad has become more difficult in the twenty-first century, as terrorists and others hostile to America use modern communication means to criticize us, and as new communication tools have greatly expanded the worldwide discussion of issues important to us, so that terrorists and others hostile to us have added negative voices to the global dialogue. It analyzes the communication tools our public diplomacy professionals use, and how they employ interpersonal and language skills to engage our critics. It shows how they overcome obstacles erected by unfriendly governments, and explains that diplomats do not simply to reiterate set policy formulations but engage a variety of people from different cultures in a creative ways to increase their understanding of America.
- Autor: W. Rugh
- 2014, 2014, 276 Seiten, Englisch
- Verlag: Palgrave Macmillan
- ISBN-10: 1137444150
- ISBN-13: 9781137444158
- Erscheinungsdatum: 20.08.2014
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- Größe: 2.53 MB
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- Vorlesefunktion
- Middle East Policy
"The book is a perfect text to be included in the study of American foreign policy or diplomacy, especially in the Middle East. It is a must-read for any incoming Under Secretary for Public Diplomacy and/or Public Affairs, not to mention high-level military commanders in the field who have been running their own public diplomacy operations."
- International Journal of Middle East Studies
"Ambassador William Rugh, one of the most distinguished American practitioners of the art of public diplomacy, has written a remarkable book. From basic principles through to the subtleties of today's social media this is the essential guide for any public diplomat headed for the field or for any analyst who wishes to understand how this essential element of international relations is practiced. This book will be required reading in diplomatic training classes in the US and one anticipates further afield also."
- Nicholas J. Cull, Professor of Public Diplomacy, University of Southern California, USA
"Ambassador Rugh's book is a comprehensive and detailed exposition of the real world of public diplomacy from the practitioner's perspective. It will be invaluable to all who wish to understand the
- Anthony Quainton, Distinguished Diplomat-in-Residence at American University, USA, and former Director General of the US Foreign Service
"Ambassador Rugh presents a comprehensive, current and insightful overview of U.S. public diplomacy field operations, filling a long-vacant niche in real-world PD resources for professors and students. His deep background as a distinguished practitioner of PD makes for a nuanced yet focused presentation of the opportunities and challenges facing PD professionals past and present."
- Elizabeth Whitaker, Adjunct Professor of Public Diplomacy at Georgetown and George Washington Universities, USA, and former US Deputy Assistant Secretary of State
"Front Line Public Diplomacy is an extensive, informative addition to the field of public diplomacy, with a comprehensive analysis of what makes people-to-people diplomacy tick. While focusing on the breadth of U.S. public diplomacy strategy and tactics, the book gives insights that can be easily applied to other contexts in international settings. The book captures the history of U.S. public diplomacy, as well as contemporary trends including the role of social media, interagency issues, and the civilian-military nexus, so essential in understanding public diplomacy in active combat zones."
- Bridget Gersten, senior-level career diplomat and Foreign Service Officer with the US Department of State
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