Future of Tourism Marketing (ePub)

Name: Future of Tourism Marketing
Brand: Taylor & Francis
SKU: 137989807
Price: 53.49 EUR
Availability: OnlineOnly

(Sprache: Englisch)

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This book aims to assess the role of modern technologies in marketing tourism destinations and their effects on potential visitors. It will provide an update on research into the new marketing paradigm that is developing as a result of new technologies in a post-modern era.

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Autoren-Porträt

Seongseop (Sam) Kim is Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University. He is a prolific author in the field of tourism and hospitality and is on the editorial board of multiple international journals.

Dan Wang is Associate Professor at the School of Hotel and Tourism Management, the Hong Kong Polytechnic University. She is interested in the impact of information technology on tourist's behaviour and organizational changes from the sociological and management lens.